Browse

Festivals

Festivals are modeled separately from their yearly date instances so annual, seasonal, and lunar-calendar events can be managed safely.

lunarCalendar • Begins on the first day of the lunar year

Chinese New Year

Taiwan’s most significant annual holiday period, driven by the lunar calendar.

shopping • Typically held in December

A December city-lighting and seasonal event suited to family, shopping, and urban campaign themes.

cultural • Typically observed on the 5th day of the 5th lunar month

A major cultural festival associated with dragon boat races and holiday travel.

lunarCalendar • Usually held on the 15th day of the 1st lunar month

Lantern displays and seasonal night events tied to the first lunar month.

lunarCalendar • Observed on the 15th day of the 8th lunar month

A major autumn family holiday often tied to dining, gifting, and seasonal travel.

fireworks • Typically held from July to September

A seasonal fireworks-driven tourism event that supports family and leisure travel.

lunarCalendar • Observed on the 7th day of the 7th lunar month

A romantic seasonal festival that can support couples-focused campaign content.

religious • Often promoted between January and May; exact pilgrimage dates vary each year

A major annual religious event whose exact yearly schedule requires official confirmation.

arts • Typically held from August to October

A seasonal arts and performance program associated with Taiwan’s east coast.

hotSpring • Typically held from October to November

A seasonal tourism promotion period tied to wellness and cooler-weather travel.

tourism • Typically held from July to August

A signature summer event suited to family, photography, and scenic-travel campaigns.

flowerSeason • Typically held from February to March

A seasonal flower-viewing period that supports scenic leisure campaigns.